REDESIGN USEFUL THINGS
Design makes it clear how helpful it is when it simply improves an electricity bill graphics, for instance, and makes communication faster and easier. Stop designing chairs, please.
An educated customer base is required for the energy industry to be run sustainably.
Designers can support behavioral shifts and make social innovation possible, paying attention to what people need.
CONSUMERS DON’T KNOW
I mean, sometimes they know, but I still believe that they won’t be able to tell you what they really want, but they can pretend to know it.