January 2012
20 posts
2 tags
Jan 26th
1 note
2 tags
Jan 26th
3 notes
INTERNATIONAL CITY NAME
It doesn’t have any sense that cities change name in relation to the language you are speaking. New York is New York. Milano is Milano. Firenze is not Florence. Should we call each city with the name used in the culture of reference?
Jan 25th
3 tags
USER vs MACHINE PRODUCTIVITY
“Which of the following takes less time? Heating water in a microwave for one minute and ten seconds or heating it for one minute and eleven seconds?” “From the standpoint of the microwave, one minute and ten seconds is the obviously correct answer. From the standpoint of the user of the microwave, one minute and eleven seconds is faster. Why? Because in the first case, the user...
Jan 25th
17 notes
3 tags
Jan 25th
20 notes
3 tags
Jan 23rd
3 notes
3 tags
Jan 23rd
2 tags
Jan 20th
7 notes
Jan 20th
1 tag
SECOND HAND VALUE →
Only in Italian
Jan 17th
1 note
1 tag
Jan 11th
NO APP, NO LIFE
Are we still able to live without an iphone and its 18392011473829 apps? Can you imagine getting lost without using Google maps? Can you think about not taking a pic of your next meal? Everybody has a smart phone. Iphone spread and social network constant use brings us far away from where everything started. All these products and apps are replacing our naturalness. Our gestures are getting more...
Jan 11th
1 tag
Jan 11th
3 tags
Jan 11th
1 note
3 tags
BRANDS TRADE IN
What’s the matter with brands so interested in trading in old products, offering discounts and helping no profit organizations?  Levi’s, Intimissimi and Segue… have been busy in these months advertising their interest in old products, trading them in on new brand ones.  Levi’s, up to 25th April, will be trading in any worn pair of jeans and people will get a 30 euro...
Jan 11th
1 note
3 tags
Jan 11th
2 notes
“People are always blaming their circumstances for what they are. I don’t...”
– George Bernard Shaw
Jan 11th
1 note