Collection of thoughts about research, design and something else.

How to push for innovation

Most strategists have an opportunity evaluation framework in their toolkits.  It is used to score ideas and opportunities on two vectors. 

First, is this a good idea?  Does it create value for customers?  Is the technology required for the idea mature enough for use with real customers?  Is the market very competitive?  Are there structural barriers to sustain a competitive advantage?   

Second, is this a good idea for us? Does it fit with our current competencies?  Do we have the knowledge and skill to do this?  Does the proposed product/service fit with our brand?  Do we have access to the markets, channels, and customers who would want this product or service? 

However you weigh them, these sorts of frameworks will almost always kill radical ideas. 

Timothy Morey is right pointing out that Nike+ or Google Street View wouldn’t exist if Nike and Google hadn’t gone beyond their comfort zone. Innovation requires time, effort, money, but it’s what it takes to differ and win in the competition.

Narrative Clip is an unobtrusive tool for discrete record track. It might be a good option for shadowing and user tests.

Don Norman in 2005 wrote an article about how HCD can be misleading and how ACD could solve the issues that it creates. 
It’s the first time I stumble upon ACD but I think it is the natural evolution of HCD: people will never tell you what you really need to do, but through observation and interpretation you can get an enlightened understanding of where to go. And I agree that it is never about the user himself, but more about the activities that he performs - and how to move from one to another one.
Some key frames Don Norman wrote:

Did knowing that the persona is that of a 37 year old, single mother, studying for the MBA at night, really help lay out the control panel or determine the screen layout and, more importantly, to design the appropriate action sequence? Did user modeling, formal or informal, help determine just what technology should be employed?
[…]
Human-Centered Design does guarantee good products. It can lead to clear improvements of bad ones. Moreover, good Human-Centered Design will avoid failures. It will ensure that products do work, that people can use them. But is good design the goal?
[…]
The focus upon the human may be misguided. A focus on the activities rather than the people might bring benefits. Moreover, substituting Activity-Centered for Human-Centered Design does not mean discarding all that we have learned. Activities involve people, and so any system that supports the activities must of necessity support the people who perform them.
Don Norman in 2005 wrote an article about how HCD can be misleading and how ACD could solve the issues that it creates. 
It’s the first time I stumble upon ACD but I think it is the natural evolution of HCD: people will never tell you what you really need to do, but through observation and interpretation you can get an enlightened understanding of where to go. And I agree that it is never about the user himself, but more about the activities that he performs - and how to move from one to another one.
Some key frames Don Norman wrote:

Did knowing that the persona is that of a 37 year old, single mother, studying for the MBA at night, really help lay out the control panel or determine the screen layout and, more importantly, to design the appropriate action sequence? Did user modeling, formal or informal, help determine just what technology should be employed?
[…]
Human-Centered Design does guarantee good products. It can lead to clear improvements of bad ones. Moreover, good Human-Centered Design will avoid failures. It will ensure that products do work, that people can use them. But is good design the goal?
[…]
The focus upon the human may be misguided. A focus on the activities rather than the people might bring benefits. Moreover, substituting Activity-Centered for Human-Centered Design does not mean discarding all that we have learned. Activities involve people, and so any system that supports the activities must of necessity support the people who perform them.

Don Norman in 2005 wrote an article about how HCD can be misleading and how ACD could solve the issues that it creates. 

It’s the first time I stumble upon ACD but I think it is the natural evolution of HCD: people will never tell you what you really need to do, but through observation and interpretation you can get an enlightened understanding of where to go. And I agree that it is never about the user himself, but more about the activities that he performs - and how to move from one to another one.

Some key frames Don Norman wrote:

Did knowing that the persona is that of a 37 year old, single mother, studying for the MBA at night, really help lay out the control panel or determine the screen layout and, more importantly, to design the appropriate action sequence? Did user modeling, formal or informal, help determine just what technology should be employed?

[…]

Human-Centered Design does guarantee good products. It can lead to clear improvements of bad ones. Moreover, good Human-Centered Design will avoid failures. It will ensure that products do work, that people can use them. But is good design the goal?

[…]

The focus upon the human may be misguided. A focus on the activities rather than the people might bring benefits. Moreover, substituting Activity-Centered for Human-Centered Design does not mean discarding all that we have learned. Activities involve people, and so any system that supports the activities must of necessity support the people who perform them.

https://nightwalk.withgoogle.com/

No more digital vs real. This Google Night Walk makes the digital come to life: the overall digital experience is much richer than it used to be. I can learn much more from this than from any guidebook.

Illustrations enable a faster communication: people who don’t want to read will understand it anyway just having a look. And these are so damn cute.
Illustrations enable a faster communication: people who don’t want to read will understand it anyway just having a look. And these are so damn cute.

Illustrations enable a faster communication: people who don’t want to read will understand it anyway just having a look. And these are so damn cute.

Stratification of notes. Writing helps me understanding.
Stratification of notes. Writing helps me understanding.

Stratification of notes. Writing helps me understanding.